Our 6 Steps to a Successful Real Estate Marketing Strategy
When your property is “On the Market” For Sale – we want absolutely everyone to know about it!
We utilise a combination of the following proven strategies, tailored to your specific property and requirements, to generate genuine inquiries from potential buyers.
1. Professional Photography and Professional Videography
Our Professional Real Estate Photographer and Videographer will visit the property and take a series of internal and external photographs and capture video content highlighting the best features of the property. We know what vistas work best and how we can present these property images and video footage in the best possible light. A great set of photographs and a stylish property video really does tell a great story!
2.Street Signage
A prominent photo sign board is erected at the property. The sign incorporates colour photographs and property details and is a great way to generate inquiry. This is a simple yet incredibly effective method of letting people know your home is on the market, especially when buyers often drive an area they like to see if there is anything for sale.
3.Website Placement
Exposure of your property on the web is vital and extremely valuable in today’s market. We have developed our very own website, www.jmopropertygroup.com.au to showcase not only who we are but also the properties which we have for sale. We have taken care to ensure that each and every property is presented at its very best.
There are also a myriad of other Real Estate Sites available. Not all sites are equal and some are definitely superior in their exposure and recognition. In order to gain maximum exposure for our properties, we have researched and selected what we believe to be the very best websites available and have chosen to work with the sites which we believe will generate the most leads.
We have all of our properties featured on the following well known websites:
realestate.com.au- This is perhaps the most well recognised Real Estate site in Australia and is a valuable and plentiful source of enquiry for us.
Domain.com.au- A very well known property portal which is extremely well recognised throughout the country and another source of enquiry for us.
4.Floor Plan Imaging
Just as photographs are invaluable, more and more buyers are looking for specific details/information such as floor plans. These plans are especially valuable with listings showcased online, as buyers can better visualize layout and proximity of spaces before viewing the property. We regularly incorporate floor plans with our properties as a strategy which is increasingly paying dividends.
5.Open For Inspections
“Open Homes” are regularly held at the property and, naturally, each potential buyer is subsequently followed up in a timely manner. These conversations result in candid feedback and give us an opportunity to help buyers refine their decision making process, and in many instances make decisions. The feedback is also useful for our sellers who can interpret comments and better understand a buyers position when it comes time to consider an offer
6.Client Database
Naturally, our team maintain a database of potential and qualified buyers that we are working with as well as clients we have kept in contact with from past associations. When a new property is listed, we are very proactive in contacting these individuals to alert them to a listing which may be just what they are searching for!
Most importantly … we never give up!
We will maintain our enthusiasm and will keep pushing and promoting your property until a sale does eventuate – and we will always keep you informed of our progress along the way.
